Marketing Your Business With Case Studies

Marketing is all about credibility, the more your customer believes in your advertising the more likely he is to purchase your service or product.

A great way to increase the credibility of your marketing is to let your satisfied customers sell your service or product for you. Case studies are a wonderful way to do this.

Case studies can be used as stand alone advertising or they can be embedded into longer manuscripts to increase their lead generating power.

Stand alone uses are as short articles and press releases. You can indicate in the text that a longer version, with more detail, is on your website and generate additional traffic.

Where case studies really display their benefits is when they are used to enhance marketing pieces like white papers, booklets, CDROMs, and websites.

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