Business Management Case Study; $25.00 Mobile Oil Changes; is it a Viable Business?

If you started a mobile oil change business could you charge $25.00? Would people pay that price for services? Would people forgo the low prices at Wal-Mart of $12.99 for the added convenience of you doing such a service at their homes or offices? Recently this question came up with a gentleman who wished to start an a mobile oil change business in a town which did not have a Super Wal-Mart (only Super Wal-Marts) change oil, regular ones do not have those auto services.

The gentleman was getting ready to launch a small mobile oil change business and he stated: