Copy Writing For The Web: 6 Facts That Will Help You Write Web Copy that Sells

Do you buy your products and services from a trusted source? These 6 facts will help you build a better online brand and forge effective marketing connections.

Think about where you buy your groceries, your clothing and your electronics. Do you trust these stores, these brands and these products?

FACT 1: The relationship comes first! People buy from people they know, like and trust. The best way to do this is to offer value. This means giving them education, information, facts and ideas on how your products fit their needs. Be consistent with your offers. For example in an email campaign, present a consistent branding format or layout. Use consistent mailing times, consistent yet intriguing nomenclature in the subject line and other standards you have created. Don