Customer support is the core of almost every business. It is through this process that customers and clients are won and retained. But what exactly is it, and how can effective use help your company grow? Read on to find out.

Customer support 101

Customer support refers to the processes that involve the development and delivery of customer support services that include installing, configuring, troubleshooting, assisting and training to meet customer requirements.

The best gauge of the effectiveness of your company