Email is one of the most popular advertising tools available today. Many marketers, from banks and mortgage companies to electronic and cosmetic companies, are using email advertising to further their businesses. The Internet has become a very good tool for marketers and buyers alike. It is the cheapest, fastest and most efficient way to get a message across. Email advertising has thus become a very important part of the marketing mix.

Email advertising campaigns, just like traditional advertising, have to be very attractive to grab the viewers