Finding prospects without health insurance leads can be a tedious task for many health insurance agents. Health insurance sales representatives used to settle on cold calling that takes too much time and often generates too little return. But this is now a thing of the past, since health insurance leads are widely available today on the Internet at affordable prices. Today's health insurance agents are more focused on making the sale and servicing the accounts they already have, and it actually makes no sense to spend half the day making fruitless phone calls to random lists that often result to dead ends and rejections.

Health insurance leads are from people who are really interested in receiving a health insurance quote and are looking for a health insurance specialist to find a policy for their family. As medical bills become more expensive, health insurance becomes a necessity to most people. Because of this, the cost of health insurance becomes higher which, in turn, forces more insured and uninsured individuals to search for a more affordable health insurance policy, and a broker to guide them. They do this by filling out a lead sheet that includes an in-depth questionnaire with the applicant