Fuelled by interesting travel services, international travellers to China are increasingly opting for unique experiential vacations. In fact, more and more people are buying customized travel packages, whether it is a leisurely river cruise, a historic tour, martial arts experience, or exploring the Silk Route. With more and more people becoming travel savvy, the traveller now demands specialists and not generalists.

To meet the demands of the travel-savvy generation, several China travel services are making an effort to entice them with experiential tailor-made packages. For example, the