Leveraging the Web for Textile and Apparel Equipment Sales Leads
Ever wonder where the best place to market and sell your textile equipment is. Many manufacturers of Textile and Apparel equipment have begun looking in out of the ordinary places to try and beat the competition and gain access to those hard to find leads. With the growth of the internet as a lead generation tool in the textile industry, many manufacturers and brokers alike have shifted resources to non-traditional marketplaces such as eBay's Industrial Listings and other sites such as Alibaba.com.
The question a sales person must ask themselves in the ultra competitive world of Textile and Apparel Manufacturing equipment is "Where do I sell my products?" Although many Manufacturers and brokers still choose to go the traditional route and actually sell their products through trade publications and long established lists of industry contacts, the largest marketplace for Textile equipment is on the web. At any given moment, there are thousands of Manufacturing and Industrial products for sale on eBay, Yahoo! Auctions, Alibaba.com and even Amazon.com.
When marketing your own textile manufacturing products, you can't wait for customers to find you; you have to bring your product to them. Seek out those who would be interested in what you have to sell. If you're selling textile equipment with a very specific function, check out the online forums devoted to the appropriate process or finished products. (You might be surprised to find that there are hundreds of forums for every imaginable topic!)
Without posting an obvious ad, which is usually not allowed, offer to send sample literature to whoever will take it. Don't worry about giving away a bit of valuable marketing material for free. Once you build a loyal customer base and industry network group these people will help you sell more by referring customers to you.
I also recommend that you look of the beaten path for apparel and textile equipment marketplaces. Hundreds of sites exist for reselling all sorts of industrial equipment including textile and Apparel machinery.
In closing don't be afraid to leave the beaten path when hunting for sales leads, the internet has been a revolutionary tool for a number of industries and the textile marketplace is no exception.
Article Source: http://www.articledashboard.com
Jeremy W. Castonguay is the founder and CEO of www.InduExchange.com., a Web-based New and Used Industrial Equipment Marketplace.