Have you even watched some sales people as they sell and you think to yourself they do not appear to be selling anything at all? Sure, they are a salesperson or account executive or whatever their fancy title for sales person says on their business card. They certainly are not hiding anything, they are selling and everyone knows it.

The prospect and potential customer and anyone else who is watching; yet they seem so smooth you wonder what are they doing and how are they so good at it? Well, they doing what I call selling without selling. Instead of what we think of when we hear the word selling, they are doing something totally different.

They are not doing most of the talking, they are not telling the customer to buy this or that or the other thing, no, instead they are selling, but without really selling you see? They are discussing with the potential customer or client their needs, interests and desires. They are engaging the prospect and customer in objections, likes and dislikes of the product or service.

They are developing rapport with client and making sure that what they are selling can do the trick for them. No on the surface it does not look like selling does it and perhaps this is why they make so many sales and still find it in them to walk away without remorse when the product or service that they are selling is not a good fit. I sincerely hope you will consider this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/ Article Source: http://EzineArticles.com/?expert=Lance_Winslow