Whether you work for a Fortune 100 Corporation or you are a one-person consulting person working from home, you have three main ways of marketing yourself or your company whenever you speak.

1. Credentials/position/title

2. Topic/subject matter/process

3. Results you get for people

All three are important; they make up three important legs of a stool. But the problem I see with most speakers is that they spend a disproportionate amount of time on credentials and topic/process and very little time on results. Audiences, whether they are investors, voters or customers, tend to care primarily about results.

For example, if I am the Attorney General of North Dakota and I tell voters that they