Your Business Bio Length

Obviously your introduction bio should vary according to what group you are addressing. An introduction in front of the Securities and Exchange Commission would be different than the bio introduction used for a speaker about to give a high school commencement address, even though it is the same speaker presenting. But another consideration is how long your bio should be for a particular audience. Different audiences who are listening to you in different formats need different lengths of a bio.

I was delivering a media training teleseminar recently and had emailed the bio off of my web site that is appropriate to public relations people who deal with media training clients. It seemed like I had done my homework, right?

Wrong!

The bio I sent was perfectly fine for someone to READ SILENTLY on a web page, but it was much, much too long to be read by the moderator aloud at the beginning of the teleseminar. I realized my error right before the teleseminar was too begin when I saw the long bio to be use and figured out it would take about 5 minutes to read aloud.

5 minutes is way to long to read someone