There are plenty of reasons why you would want to hire a sales consultant or trainer for your company. Perhaps you have a new product line coming out and want to enter the market with a big splash? Or your sales force has not been meeting their quota? Or you want to improve your sales team's cold calling techniques? Or the closing ratio of your salespeople could use some improvement? Whatever the reason, you must hire the right sales trainer. There are certain things you must look for when making the decision on hiring a sales trainer:

What can the sales trainer do for your organization? Ask for specifics. What exactly will he do? Ask him to be specific about numbers. Ask for specifics on what percentage he will be able to increase sales by. Does he guarantee his work? What will he do if sales numbers don