All business is personal, and even the biggest deals, orders, projects, sales and contracts come down to two or more people making a connection. If the 'profit' you seek is wealth, you must realize that all the money you will ever earn is currently sat in someone else's pocket. If your 'profit' is more influence, respect, clients, support, challenge, reputation or excitement, you must go through other people to get it. Being more is a cornerstone of