. The second is far more powerful.)
DON'T (ever) use fictional testimonials because they can destroy your credibility.
DO utilize honest (verbatim) testimonials that speak to what your potential clients will most want
to know about you, including (but not limited to!) why you are such a fantastic coach and why
you, your services and your products are so special.
DO store your client testimonials in a Word document or Excel database so that you can find
them easily. You may want to organize them by client name, service or product.
The next step is to obtain testimonials from your clients. Here are the basic steps and some questions to get you started.
Begin by sending your clients a friendly email stating that you are seeking a testimonial you can use in your marketing. Personalize your communication as much as possible. For example, your letter may begin, ?Dear Jim: Last December, you participated in my teleclass, (name of class). I certainly hope you found the class to be helpful. Because I am revamping my marketing materials, I am writing to ask you a favor: I would deeply appreciate it if you would take a few minutes to answer the questions below.? (Be sure to work into your letter the benefits to these clients of providing testimonials that will be used on your website.)
You may want to ask your clients some or all of the following questions and to customize each email with the name of the product or service the client purchased. When a client has purchased more than one product or service, send a separate email request for each.
- What first attracted you to (name the teleclass, internet course, product or service the client purchased) and why did you decide to purchase it?
- What was the most beneficial tool, concept or idea that you gained from (the product or service)?
- How are you currently utilizing (the product or service in your business and/or life)?
- Has it saved you and your business time, money or energy? If so, in what way(s)?
- Why would you recommend (the product or service) to your associates, colleagues or clients?
- What would you like to say to someone who is considering purchasing (the product or service)?
You now have the basic information you need to obtain client testimonials that you can use to power up your business and Make Money Now! Here's a very important final tip: once you begin to receive testimonials from your clients, be absolutely sure to enjoy the wonderful things they say about you!
© Copyright 2004 Alicia Smith
Permission to reproduce granted if all attribution & contact information is included.
Article Source: http://www.articledashboard.com
Alicia Smith is a Coach and Trainer whose specialty is helping coaches to Make Money Now. To learn more about that course and her other products and services, please visit the following sites:
www.AliciaSmith.com
www.InternetAssessments.com
www.90DaystoaProduct.com
www.DiscNinja.com
www.CoachingBlunders.com
www.90DayMarketingMarathon.com