So I see you have a successful business over there and that is great considering the failure rates in businesses both small and larger more well-capitalized businesses. Have you considered why customers buy your products or your services; I mean what do you really do for your customers that the competition does not, will not or cannot?

Have you considered that? You should know the answer to that if indeed you are in touch with your customers. So then, now you may answer the question and tell me; What is it that you really do for your customers and why have they chosen you over your competition? Have you yet considered what it is that you do for your target market and current customers, which keeps driving them back to spend more money with your company? Have you surveyed them to find out what they think about what you do; your customer service, your products and the delivery of such?

Do your customers refer their friends? Why, that is to say why are you so good at getting word of mouth advertising that drives more and more people to shop with you. Well, if you do not know the answers to these questions, perhaps then it behooves you to find out why? Consider all this in 2006.

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