Striking the Gender Balance

This afternoon, I attended a meeting with our local Chamber of Commerce office on starting a group for women. In my eyes, the meeting was a great success. We talked about and agreed upon the fact that this group will not be a women only group, but will be open to attendance for men. Why, you ask, would a group for women be open to men as well? Because there are many men out there who want to learn how to market to women, how to do business with women, and how to communicate with women. They want to put forth the effort, and I for one am all for that.

On Monday, I spoke at a local Rotary Club. Just as I suspected, it was a mostly male membership, partly from the