One of the reasons why it is so easy for many people to start a home based marketing consultant business is because getting clients is relatively easy. Especially when compared to most other home businesses.

And the reason why it is so easy to get clients -- whether you do telemarketing or direct mail -- is because (at least when you target small business owners) it's usually pretty simple to get the decision maker -- the owner -- on the phone and to meet with them.

Again, this applies mostly to smaller businesses, and not the corporate giants (more on this below).

Because you see, the smaller a business is, say in sales from half a million to maybe five million, you