As public relations find blogs useful in communicating effectively to specific audience, PR is now giving a second thought of actually using blogs as a tool for their campaigns.

In the article, New Media, Blogs, and Public Relations, it shows some of the main concerns of most public relations and media groups. This includes how to connect with bloggers and how to use blogs effectively. This specific concern may already sound outdated, but the underlying issues behind them are very important in the decisions of communication specialists to use blogs as part of their communication tool.

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