The other day I was training a student how to tell which prospects are best for a home based marketing consulting business. Which prospects he should go after...and which ones he should stay away from. Because if you know the difference, then building a strong, profitable home business as a marketing consultant is fast and easy -- even if you're just starting out.

If you don't know the difference, then it can be frustrating and hard.

Here's what I told him:

I think the ideal prospect has to have a couple of things. They have to need. They have to want, and they have to be able to afford your service.

And that