Community Based Cause Marketing for Small Businesses

If you are in a small business you need to support your community as best you can and pay them back for supporting you all these years. Not only is helping the community the right thing to do and you should do simply because of that sole reason, but over the years I have watched our company do incredible business, as our franchisees helped their individual communities.

But what kinds of community involvement should a business do? What kinds of things can you afford to do and what kinds of things will return the on-going favor in a circle of perpetual motion allowing customers to spend money with you and for you to take some of that money and continue to return the favor?

Well there are many things you can do for instance join a local service club and volunteer to help out and donate your time, labor and perhaps supplies and resources to the cause. That is a very easy thing you can do. Support a local Little League Team or buy a backboard at the ball park? Donate money to a silent auction.

Why not host a fundraiser for a non-profit group you feel passionate about. You will be killing many birds with one stone and you will really be helping your business, community and feeling great about what you are doing; do it. Consider all this in 2006.

Lance Winslow

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Lance Winslow - EzineArticles Expert Author