As innovation changes from a hard to a softer kind of process, so the language must change to reflect this. Below are a list of terms that we commonly use in our project teams or businesses together with a new vocabulary that we should all be coming to terms with.

Sales Pitch As project become more transformational than transactional we need to be talking about creating a purpose not simply pitching an idea.

Visualisation Many of us visualise the outcome but it needs to be vocalised also. We all respond to different stimuli so the desired outcome needs to represented in as many ways as possible to engage the whole project team.

Designer/worker/engineer When you are building something new and exciting then call your team something exciting. They are all creators in their own specialist field.

Demand Demands very seldom work as intended. Create a dream and encourage others to buy in and follow it with you.

Content We all worry about the content of specifications and requirements documents. Consider the consequences of every action you take. Does it enhance the clients experience, does it add comfort, safety or fun?

Scheme/Plan Instead of cumbersome plan, create a story and storyboard to engage the team and encourage their contributions.

Project Your project needs to be run along business lines so run it like a business with your client as the major shareholder.

Team In line with the previous point, your management team are in fact a board.

Titles Avoid these like the plague. If you must group people, do it according to the tasks that they are carrying out.

Jargon Abolish this, talking is all important to share knowledge and break down barriers. If you use technical terms, ensure they are understood by everyone.

Communicate Treat communications as if you were campaigning, make sure that everyone is convinced and understands the complex ideas that you are trying to get across.

Accomplish Do not dwell on accomplishing things. You have a dream to follow but remember if you are innovating then there will be some failures to learn from. Not accomplishing is not a disaster, you are undertaking an adventure.

Question These are damaging in large numbers. Encourage people to ask for advice or direction, not just question everything.

Doing Doing should be replaced by learning. This way you have both action and the acquisition of knowledge.

Programme Do not think linearly. You will be embarking on a journey and the path may twist and turn on the way.

Research If you are innovating you will be entering into uncharted territory on some occasions. Research cannot help you. Intuition must become part of your vocabulary.

Guideline Replace this with guidance, talking and a little intuition. No rigid procedures here!

Visitor A visitor could be a guest, but do not take this too far.

Messages If you take the time to create message then you want them to be remembered so focus on creating memories, a subtle but helpful distinction.

Present We often present our ideas and plans to people but in a collaborative environment we should be colluding or conspiring with all of our stakeholders.

History If you are keeping records, make it interesting, richer and full of knowledge. The record of your journey through your innovation project is Your Story.

Derek Cheshire is an expert, speaker, consultant and facilitator in the areas of Business Creativity, Innovation and Idea Generation. He is creator of the Innovation Toolkit, and co creator of workshops such as Creating The Difference, Creativity as a Business Tool, Sticky Strategy and The Idea Factory. You can receive regular ideas and updates on Business Creativity and Innovation by visiting http://www.creative4business.co.uk and filling out the simple sign up form. Article Source: http://EzineArticles.com/?expert=Derek_Cheshire