Creative Business Innovation: How Do You Innovate Your Way Out of Your Marketing Box

You must have seen the festive puzzle with nine dots (three dots in three rows)

o o o

o o o

o o o

and your task is to trace through all the dots in four straight lines without lifting your pen from the page? (The solution is below.)

What does this teach us about creative solutions? Well if we allow ourselves to be limited by what appears to be the box made up of the outside dots, we cannot solve the puzzle. However if we challenge our apparent limitations and several of the lines begin or finish outside the box, the solution is easy and obvious.

How different will tomorrow's products be?

The other day when I was working with a client whose products are successful today. I felt that this was (naturally) constraining her thoughts and she was having difficulty in seeing her customers