No business can go a long way without marketing, and the mortgage industry has long understood this fact. Mortgage companies actively market themselves via different channels to boost their businesses. Their marketing could be through personal methods such as seminars, presentations, and demonstrations, or through external agencies like call centers and lead generating websites. Mortgage companies that do not have the means to spend more money on marketing employ simple tactics such as flyers, press advertisements, email contacts and also word-of-mouth publicity.

The first step in mortgage marketing is to understand the market thoroughly. Mortgage companies sometimes conduct random surveys to understand the type of population they cater to. The services of an external agency could be enlisted. Another preliminary step is to have an insightful study into the company