You know you've got muscles in your body. But did you know you also have marketing muscles?
So just what are marketing muscles?
They're the skills or ways you excel when it comes to marketing your business.
What are you good at?
You may not have a lot of strengths when it comes to marketing your business, or you may still have a lot to learn, but I guarantee you have at least one strength ... one thing you're good at, either naturally, or because you have a lot of experience or training in it.
Assess your skills to find your marketing muscles
Perhaps you're a naturally outgoing person. You love meeting and talking to new people. If that sounds like you, then your marketing muscle is likely networking.
Maybe you fight hard for the things you believe strongly in. You're a natural debater. You like convincing people that your way is the best way or perhaps that they should give your point of view consideration.
If this sounds like you, your marketing muscle is likely sales.
Can you guess what my marketing muscles is?
I love to write. Always have ... always will. I always did well in English and I studied Journalism in college. So, my marketing muscle is written communications. Things like this ezine, and article marketing.
Even though I have a few marketing muscles, I consider writing my strongest marketing muscle. Yes, I started with some natural ability ... plus my dad was a teacher so I got plenty of lessons from him growing up - in fact, when he reads my website or this Ezine, he still corrects my writing!
I've been building it for 20+ years
In addition to this, I've also spent the better part of the past 20 years honing my writing skills. Working my writing muscle, if you will. The result is the same as the result you get when you go to the gym and work the muscles in your body. You get stronger. And your body is better equipped to serve your needs.
Strengths = Success
I believe that to be successful marketing your own business, you need to start with your strengths. Start using those strengths to market your business.
Do what you do best
I've used writing and posting articles, this Ezine, and now my blog as primary marketing tools for 10stepmarketing. All of these activities utilize my strength in writing.
Then, hire or barter with others to do what you don't like doing or aren't very good at.
And build the rest of your marketing muscles
At the same time, keep working all your marketing muscles to make them stronger. Take classes. Read books. Consult experts. Do whatever it takes to improve your skills in all the areas necessary to market your business.
Because strong marketing muscles equal a strong, successful business.
(C) Copyright 2006 Debbie LaChusa
Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at http://www.10stepmarketing.com Article Source: http://EzineArticles.com/?expert=Debbie_LaChusa |  |