Promotional corporate gifts are intended to build the image, to spread goodwill, to increase business, to improve productivity levels and much more. They allow companies large or small to invite new clients, thank existing ones, or impress potential clients.

Promotional gifts are generally specific to upcoming events within the corporation. They are presented while taking up new initiatives such as launching new products, introducing products into new markets, forming strategic alliances, or reaching milestones.

Business promotional gifts are generally embellished with a company logo, letting companies discreetly stay in the consciousness of clients and partners, while consequently facilitating the advertising requirements of the business. Gifts to individual employees are proposed to meet the operational goals of the business. They can be medals, cash incentives, personalized consumer products, display items, laptops, executive bags, crystal ware, and so on. They can be engraved with company messages. These gifts normally are not confined to the individual beneficiaries, but make a visible impact on surrounding groups. Promotional gifts to the public can be in the form of gift coupons during special occasions such as trade fairs, television shows, contests and public/annual celebrations. Promotional gifts among business-to-business providers could be through cash discounts, additional stocks at concession rates, add-on services, and complimentary gifts. Complimentary gifts are, in general, greeting cards, yearly calendars, tabletop displays or decorative items. They can even be complementary products manufactured by the company - for example, a detergent manufacturer selling his powder along with containers imprinted with his company