Today what everyone assumes that attracting more and more visitors is the easiest way to increase the traffic. Somehow it is true, but a site will be truly popular if it makes the new visitors to come back again and again. It is much easier getting people to visit your site first time than it is getting them to come back. Now the question is what is that thing that gives an impact on someone so that he visit the site again and again?

There is no any formula; there are so many things you need to do that can change a first time visitor to a regular visitor. In this article I am giving you some good ways so that visitors just stick to your site and make the visits regularly.

Navigation Structure

This is the easiest way of getting return visitors to your site. The users can easily get frustrated if they are finding hard to search something on your website. Always use three clicks formula in your site navigation structure so that the visitors get all the required information in just three clicks. The best way to do that is to create a site map. Put a site map on the home page and on the footer of every page. These are very helpful, for both visitors and spiders. If a site contains so many inner pages or internal links then search bars will be more encouraging to the website return visitors.

Relevant & Fresh Content

Content is foremost and the most important factor of any website to encourage return visitors. Visitors visit the site only for the information not for the attractive designs and animated pictures. The content should be theme based i.e. it is should be relevant to the products or services you are providing. For example, you are selling a product say a manufacturing tool but your site is telling about Britney Spears. Then all your efforts will be bootless and the visitor at once clicks off and visits a competitor. Another way of attracting return visitors is by providing fresh and updated content. People always want time-to-time information that is frequently updated.

Ezine Publishing

Writing and publishing articles will make you in touch with your visitors constantly and it often goes a long way towards establishing your site a regular stop for many visitors. If there are a lot of new articles to read each time, then you'll probably find a new visitor coming back several times more to collect the new information.

Adding a "What's new today" page of some sort to inform your regular visitors about recent developments, will constantly encourage your return visitors. But make sure that you have things in adequate amount to report on it.

Create a Forum

This is the most powerful and practical tool in bringing huge success. There may be many sites contain good content but the main reason who kept the return visitors coming back again and again, is the discussion forms. You can create many specific forums for each category discussed on your site. If you have a discussion board then most of the people will come just to see what other people have posted on your site. What