Technology has been able to change our lives incrementally and sometimes drastically. According to Chanaron & Jolly (1999), this impact is more pronounced on businesses, as computers and other technologies are here and not going any time soon. The proliferation of technology in products and services show an insight into how many companies across industries are investing in technology (Papers4you.com, 2006). This insight provides a lesson for managers on how to run and grow a business in a volatile and competitive market place. This has resulted in the rise of electronic businesses across the globe in the last decade.

The diffusion of the internet and commerce has been the center of discussion both by the academics and the practitioners due to its growing importance in the developed countries. This has largely been contributed due to the high penetration of internet connectivity and online transactions of business-to-consumer (B2C) and business-to-business (B2B) nature. E-businesses have evolved from plain text websites to interactive e-commerce hubs that use internet and mobile technologies to reach their current customers and attract the potential customers (Karen, 1996). Theorists (Chang & Kyungdoo, 2005) believe that the evolution of internet itself has been staggering in the last decade and therefore more ways to conduct businesses have emerged. The use of internet has provided firms with the ability of