The rentals industry is huge. It was worth $4 billion in 2002 in the US. This industry is comprised of rental of automotive such as passenger cars; commercial and industrial equipment for industries such as mining and construction; and consumer electronic goods such as video tapes. There were approximately 7000 firms with a revenue growth of 20 percent in the period 1997-2002.

The audio visual rental industry comes under the General Rental Centers classification of the US Economic Bureau. Industrial figures show that there are 144 firms with total revenue of $76 million. The industry is characterized by uptown facilities locations and a vast inventory of audio visual equipment.

Audio visual equipment consists of products that are used to transmit data, presentations and video. Projectors are one of the products in the portfolio of audio visual equipment.

The earliest projectors were film based. Later came projectors to transmit data in the form of transparencies. With the advent of technologies like DLP, electronic projections have become the order of the day.

Projectors are used to project to data through slides, images through DVD, computers. They can be mounted on tabletop and from ceiling for good resolution. The accessories that come with projectors are power cables, tripods, screens, carts and stands and monitors. The type of projectors needed for the occasion depend upon the number of audience, hall size, resolution.

Audio visual rental companies provide services such as renting out, delivery to the required place and total solutions such as managing sound and video. They manage staging and event operations in big events such as trade fairs, exhibitions, conferences and meetings for corporations, small and medium businesses in hotels, and other locations. The rental rates depend upon the equipment and the number of days. They are rented out daily, weekly and on a lease basis.