Want your next fundraiser to run more smoothly? Here are ten tips to help you create a successful marketing plan.
Put your project plan in writing - Run your fundraiser like a business. A written project plan that spells out all roles and responsibilities is your blueprint for success.
Create a timeline - Make sure that your start date and end date are both firm. Make sure your project does not conflict with other major events where your constituency is likely to participate.
Recruit, recruit, recruit (volunteers that is) - Let the community you serve know that you need more caring individuals to help with your goals. People who volunteer do so because they are asked. So ask! Use your newsletter, website and word of mouth to help in your recruitment efforts.
Incorporate your website - Don