Get 100% of People to See 100% of Your Pet Products
Over the last few weeks, I have visited pet stores in the USA, Europe and Australasia. Some of these stores were keen to ensure I was exposed to all the products they had on offer, whilst others hid products from view. The old adage is that if you cannot see it, you cannot buy it.
Researchers tell us that 70% of buying decisions are made with the eyes and therefore the first priority in setting up a retail pet store is to ensure you expose the customer to the products you have on offer.
In one store I visited, they were determined I would see their total offer, whilst in another store I was exposed to less than 20% of their offer.