More about advertising by BIG Mike McDaniel

Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store. Sales technique and service must follow advertising and unless it does advertising is a failure.

The function of advertising is to bring prospective buyers into the store; nothing more. How you advertise, how much you advertise and where you advertise, can all contribute to advertising