Postcard Power! How To Instantly Generate More Business With
Powerful & Inexpensive Postcards
Postcards can be valuable marketing tools for any business.
Here are a few ideas that will help you get the most from your
own postcard marketing campaign.
The magic of these eye-catchers is that they deliver short,
concise messages in the minimum amount of time - perfect for the
"time-poor" society we live in today. They get the important
information across rapidly, with a quick and easy flip of the
wrist.
You can take your idea from concept to distribution within just
days. Since they can be produced in any quantity to suit any
budget, postcards are great for businesses of all sizes. You
could save a bundle on your marketing expenses by utilizing
these simple two-sided pieces, instead of other more costly
tools.
Currently -- at least in the U.S. -- postage costs are
considerably lower for postcards vs. first-class mail.
Unfortunately, this advantage is not available to marketers in
other countries such as Canada. Full rates apply. Even still...
these attention-grabbers offer tremendous marketing
opportunities to entrepreneurs and small business owners -- at
any rate.
Postcards are most effective and profitable when used to:
generate new leads follow-up with prospects as part of a
campaign make an announcement to your existing mailing list
thank customers for their patronage and invite them back with a
special offer draw traffic to your web site
The key to success is to deliver instant impact. You've got to
make your piece command immediate attention in your prospect's
crowded mailbox. Catch the eye... pique curiosity... and unload
your magnetic marketing message as quickly as possible.
Every card has two sides -- a front and back. Use the front side
as leverage with maximum appeal to compel your prospect to flip
the card over and get the full impact of your complete message.
Use the back of the card to unveil all the key benefits of your
product or service... provide an strong offer to trigger
action... and list prominently your contact information. You've
got to make it lightening quick and unquestionably easy to
respond. Eliminate any obstacles that might be in the way to
getting the results you want.
As with any type of advertising, be sure to include a powerful
headline. Your headline is key. It's the most important part of
your postcard and should be featured prominently on the front
side.
When you're sure you've got a headline that works, try enhancing
it visually to make it figuratively jump off the card. One
method is to use reverse-type (white text on a dark-colored
background). Always use a larger font size, preferably in a bold
typeface. Make it clear and unmistakable... so prospects are
sure to understand the message.
Consider employing graphic options such as cartoons only if they
assist you in getting your message across. Use topnotch color
photographs (like popular tourist postcards) when you can
clearly tie the visual to the message in your headline.
The text of your postcard should be benefit-laden. Communicate
to your prospect in clear, vivid detail all the advantages that
s/he will enjoy by taking advantage of your offer TODAY. Stress
the unique benefits unavailable elsewhere. Include a few
testimonials -- even if you have to shoehorn them in. Actually,
this can be extremely effective as the eye is naturally drawn to
anything on the page that is a little out of the ordinary.
Testimonials act as proof of your claims and help build your
credibility as a reliable supplier. They also help overcome the
fear many people have in trusting a vendor they haven't done
business with before.
One absolutely essential ingredient of successful postcards is
the offer. It must be promising and compelling. Give the reader
an incentive to act now. Be clear and specific. Make responding
a simple, one-step process.
If your postcard is sent as a "thank-you" to new customers after
their first purchase, entice them back with a 17% discount on
the next. This approach transforms your postcard into a valuable
coupon that's worth something in terms of redeemable value.
Since recipients have already bought from you, most would be
happy to do it again at a substantial discount. The mission of
your postcard is to inspire a positive response. Always keep
that objective clear in your mind as you plan your strategy.
To maximize results, craft a targeted message and make it easy
for recipients to take action. This means providing clearly
legible contact information -- whether it's a telephone number,
fax, mailing address, or web site. Keep in mind that everyone
has a preferred method -- people like to respond in different
ways.
Providing various response options eliminates another cause of
inaction. The more of these objections you address, the more
likely it is your postcard campaign will be a rousing success!
Interested in lauching your own profitable postcard campaign?
Drop me a line right this minute and I'll help you get the
results you want -- guaranteed!
More resources at www.makeyoursalessoar.com