Lanyards Explained!
I've been in the supply/retail industry for some 15 years now,
however until recently had never heard the term Lanyard. During
the process of setting up my company, and still occasionally
today when discussing my company's business activities, I'm
still asked "what's a lanyard?"
Now, everyone knows what a lanyard is, they just don't know it
by name. Described as a neck strap, security strap, ID strap, ID
cord etc everyone has seen then, a large portion of us have worn
them, and most of us have, in some way been advertised to, by
them.
Described in my copy of the Oxford dictionary as a 'cord worn
round the neck or the shoulder, to which a knife etc. may be
attached'. The uses for lanyards has gone well beyond that
singular description, and although there are still a variety of
end uses, in commercial terms the two primary reasons are for
identification or promotion.
Used by conferences, trade shows, event staff, or staff of
medium to large companies, lanyards are used to attach a myriad
of styles of credentials holders. For promotional campaigns the
lanyard can be fitted with many differing attachments and
accessories including key rings, crocodile clips, snap hooks,
Dog clips, carabineers, mobile phone holders, bottle holders,
bottle openers etc.
The reason for supplying a lanyard, (as a give a way or for
means of security), together with the functional aspect of the
attachments, makes them a commonly wanted, required and used
item.
In addition to this however, customizing a lanyard with your
organizations unique message and/or logo, together with your own
design specifications and color scheme, will provide additional
advertising that will be seen repeatedly by both the wearer and
those in their company, due to the practical nature and
therefore constant usage of the lanyard.
Lanyards are manufactured from many different materials, and
depending on the level of detail required, the intended market
and the expected usage, it is crucial to choose the correct
product for your design. Materials range from the less costly
imprinted polyester, the harder wearing silk woven style or the
very specialized heat transfer option. Each option should be
discussed in detail with your supplier to ensure that your
specific needs are met.