Google is Not the Only Phone Company in Town!
Google is Not the Only Phone Company in Town!
If your sales depend only on Google traffic and Google adsense
or adwords then you could be in for a big disappointment.
Constant changes in search engine rankings can make or break
you. I know. I've been there. Riding high on Google rankings
then dropping like a 2 ton rock in the Altlantic ocean.
Do NOT put all your eggs in one basket. There are several other
ways to drive traffic to your site and depending on just one,
like Google, is just plain bad marketing.
Yahoo, Yahoo's YPN, and other search engines along with
pay-per-click programs can bring you extra traffic and maybe
even more sales.
I currently have Google Adsense and Yahoo's YPN ads on my site
and I can tell you right now that Yahoo's YPN is paying me THREE
times the amount that Adsense is paying. Why? Not sure, because
both ads are featured on the same based keywords. I divided
pages up equally between Adsense ads and YPN ads and Yahoo is
the "bigger Daddy".
"He who only puts one iron in the fire will not set the world
alight"
Distribute your advertising in several different ways. Test,
test, then test again. Optimize your pages for good content and
keyword density and then let the search engines gobble that.
DON'T optimize your pages for Google only. You might be number 1
today and then number 378 as soon as they have their next
algorythm change. Nothing they do is "personal", but it sure
fells like it when they dig in your pocket after all the work
you did to make THEM happy. What I don't understand is why
Google is constantly changing except that it gives engineers
something to do for those hefty paychecks. If it ain't broke,
why fix it? Google is constantly "fixing" a well oiled machine.
The other day I was searching for business loans and the first
few pages were all listings from the UK even though I was on the
main search engine, and not the Google.uk. If I had wanted a
loan, I had to search several pages deep to find on in the US.
Other pay per click sites:
1. Yahoo! Search Marketing has a well organized system.
http://searchmarketing.yahoo.com/
2. Miva distributes your keyword text ads throughout a
distribution partner network. http://www.miva.com
3. GoClick no monthly fee, no startup fee, and low 1 cent CPC
http://www.goclick.com/
4. 7Search results appear in over 35% of the top 150 search
engines http://www.payperranking.com/
5. Kanoodle has partnerships with sites CNET, DogPile, NetZero
and more http://www.kanoodle.com/about/advertise.cool
6. Search123 sports some cool tools to help you control your
pay-per-click budget. http://search123.com
There are MANY other search engines and advertising
opportunities for you out there. Just look around to find them.
After awhile you will see that Google is not the only phone
company in town even though they may act like it!