Online Marketing
Online Success
Isn't online a magic invention? Surely it is, just imagine how
many people can share their thoughts or open their businesses or
run any kind of activity through their personal web sites.
Online gives a huge worldwide potential to any idea converted
into a web site.
But, even the most perfect web site can be dead. Hope you did
not face it with your web site, but online experience shows that
you can pay for making the fanciest web design in the world, you
can have amazing copywriting on the web site, you can have the
cheapest prices for your product or service - all this will be
useless if your web site does not get TARGETED traffic.
It is super important to underline "TARGETED" web traffic. When
an online surfer looks for gasoline discount tickets and gets to
the web site that sells pot flowers, will this surfer buy the
pot flowers? Hardly! The surfer will close the web site in about
2 seconds after web browser opened it.
That is why, if you are online, if you have a web site - fight
for the targeted traffic only. The strategy below will help you
to understand how.
1. Define and scale your niche.
Niche is the specifics of your web site. Any product or service
on the web site belongs to a certain niche. For example, the web
sites that sell cars online belong to car selling niche. This
niche can be split into different sub niches: car insurance
selling niche, car tire selling niche, car loans selling niche.
You see that these niches are very close in some aspects to each
other. Some of them are bigger, others may be smaller. But there
is one thing which unites all these niches - their targeted car
audience . www.buyafricanmusic.com is a music download website
which specializes in selling African music as well as African
merchandise. It has created a marketing niche that targets
African lovers especially those who like collecting authentic
African gifts. As a result it has been able to generate a lot of
sales.
So, before starting to gather targeted traffic to your web site,
think it over: do you really know what niche your web site
belongs to? Tips below will help you to understand your niche
better.
Think what type of clients might be interested in
purchasing/using your product or service. Think what products or
services related to your web site can be interesting to your
clients - answering this question you will find your neighbor
niches (and soon you will learn how to profit from them too).
Think what products and services you can add to your web site
and get a better selling contact with potential clients of your
web site.
Choose the offers that do not need much time and money, add
something useful and dig your niche deeper.
If you have done this job honestly, you surely have discovered
more potential about your niche. Now you are ready to attract
targeted traffic to your web site.
2. Tools for getting targeted traffic to web site.
If you are online, you already know what a huge niche is the
market of traffic building tools. But this market has some
typical traps. Make sure you know them to avoid traps in future:
- Many traffic-building tools work only with one aspect of
attracting traffic to web site. This usually gives poor results
and low quality of traffic. Imagine that you learn swimming and
your coach told you how to use your hands only. Perhaps you will
swim, but this will be such a hard task. So, do not rely much
upon the tools that work with one-two aspects of gathering
traffic.
- Some of traffic-building tools are made to flood your web site
with traffic. But it will be an absolutely non-targeted traffic.
For example, some programs give credits when their users scroll
the web sites. But they just scroll and pay no attention to what
is pasted on the web site. The users of these programs have to
scroll hundreds of web sites to get many credit points. Will you
believe that your web site will be so out-of-the-kind to attract
the attention of a tired 'clicker'? Would you venture to build
your online business on such clients? No! Never!!
- Finally, some traffic-building tools are cheating people.
These are few, but still the exist in online. You pay for
traffic, they use special devices to generate false traffic from
different IPs. But this is not traffic at all, computer programs
generate it and flood web site with it. This is a crime, a rare
one, but it exists on the Internet, so be aware.
The typical traffic-building traps are over. Now come the
strategies that will help you to build a really targeted traffic
to the web site. SAFE AND GUARANTEED TOOLS FOR GENERATING
TARGETED TRAFFIC
It will be wise to start with Google AdWords. Yes, they are
costly. Yes, the prices in niches for good keywords are always
rising. But Google gives targeted traffic.
Those who submit the keyword into search engine are really
motivated to find something about this keyword. If you pay for
clients who type into search window "traffic tools" and sell
traffic tools on your web site, surely Google will send you
targeted visitors.
But be ready to spend much on Google AdWords: your online
advertising budget for good keywords should be huge.
Are there free ways to get targeted traffic? Most of Internet
marketers say "NO". But they USE special tools, scripts and
software that automate the gathering of targeted web site
traffic. And their schemes work, otherwise how could Joe Vitale,
John Reese, Corey Rudl (dearly missed by millions today) become
millionaires on Internet marketing.
Their schemes are not absolutely free. They pay for certain
scripts that do all the job for them, but this is one-time
payment. With Google you will pay every day, for every click.
That is why, if you think about future expenses and still want
to get targeted traffic, you should use the traffic building
tools that have proven their effectivity in online business
activity.
Tomorrow you will learn in details about each tool and strategy.
But one more hint for today - now these tools (and fresh ones)
are integrated into one system that help to increase targeted
web site traffic to any web site.In the mean time please visit
www.buykenyan.com and have a look at their marketing products
for your business.