Trade Show Give Away
A trade shows give away is a great ways to generate sales
leads. At a trade show you find so many people who are
interested in your product and just waiting for someone to catch
their attention so they can buy it. People attend trade shows
for different reasons. Some go to see what the competition is up
to, some go to see the new developments; some go for the free
stuff. However, most go because they have a legitimate interest
in that field and need, or will need your product or service.
All you have to do is catch their attention. Normally that would
be easy but, you are in a room where a thousand other people are
trying to do the same thing. Your trade show give away can help
you be seen and considered.
Going to a trade show is often like going trick or treating.
Someone gives you a bag and you go around to each booth and they
give you a treat. Just like trick or treating some give good
treats and other just give out tootsie-rolls. Your trade
show give away can make or break you trade show success. A
good trade show give away can work hard for you for many months
to come or it can be thrown in the dumpster on the way out of
the convention center. Below are a few ideas to help your
company be successful at a trade show.
Know the Clientele
To be successful you have to know your clientele. Before you
even start putting together your tradeshow sit down and figure
out, who are your clientele, what makes them unique, what are
their interests, what are their values, and what makes the tick.
One of the best trade show give aways I have ever heard of was a
small hydraulics company who gave away a balsa wood panel with
the cutouts of several interchangeable airplane parts at an
aerospace trade show. The engineers loved it because they could
build their own planes with the interchangeable parts. This
company was terribly successful because they took their
clientele into consideration and found something simple that
would appeal to their clientele.
Budget
Budget is another big factor in designing a trade show campaign.
You need to know how much a lead is worth to you. It is critical
that you keep your cost well below the profit per lead. This
doesn't mean that you can't do something really cool. Even if
you are on a low budget there are things that you can that will
dazzle you potential clients, just be creative.
Make it Unique
Make it unique. It has to be memorable. Brochures are nice
because the give the information but they are limited because
the person has to be interested at that moment or he/she has to
sort through all of the other pamphlets to find it. You can see
how they could easily get lost in the mess. A unique gift will
help them remember your company so that when they do have a need
for your product they are more likely to remember you. Think of
how memorable a company would be if they gave a rose with
their logo printed on the petal. This works great as a trade
show give away because it is memorable. With a gift like this,
always give your potential client a way to contact your company
like a website or phone number. This allows customers to find
out more about your company after the trade show, even if they
can't find the brochure.
Finally, ask yourself if it has legs. My mother attended a
flower show last summer. At the show Fed-ex was giving away a
small battery powered fan and she picked up four. I still have
that fan at my apartment. Is your give away something that will
thrown away or given away? Will it be seen by more than just the
person who receives it. Fed-ex got at least 10 people that I
know of to see and handle their advertisement just because they
offered it to my mother. Things that are around a while and are
useful are seen by more people than you might realize.
Your trade
show give away doesn't have to be all of these things, but
consider them before you decide what you want to give away.
Remember a good give away will yield returns for many months, a
bad one is just a waste of money.