Co-Registration: Excellent Way for Cooperation
One of the most important goals for every ezine publisher is -
to get new subscribers. However, there are thousands of email
newsletters. It is not so easy to get new subscribers on a
shoestring budget. Well, there is one great technique called
co-registration that can bring you many subscribers - free or
almost free.
Co-registration is practice that is used by savvy webmasters
which enable that you make partnerships with quality email
newsletters that focus on similar or complementary area like
yours and place there subscription boxes on your "Thank You!"
page. So when your subscribers complete the signup process for
your email newsletter they will be re-directed to your "Thank
You!" where you will thank them for becoming your valuable
subscriber. Also, here you will offer them to easily subscribe
to other quality email newsletters simply by checking out the
checkboxes and entering their email address. Of course, we don't
have to mention that ezine publishers that have their
newsletters listed on your "Thank You!" page will do that for
you, too - on their "Thank You!" page. It can be a win-win
situation. You have to choose your partners wisely; email
newsletters that offer quality content and web sites that have
similar traffic.
Co-registration is not the same like swapping links. With
swapping links you place banners on your web site or ads in your
email newsletter. Those ads can be often ignored.
Co-registration is more effective because your new subscribers
are offered to become subscribers of other email newsletters
immediately after they had subscribed to your email newsletter.
This way it is more likely that they will decide to subscribe to
several more email newsletters. Although, co-registration can be
very effective not many email publishers use this technique for
getting new subscribers. They are missing the great source of
new subscribers.
Co-registration is usually free technique for getting new
subscribers, but there are also some companies that charge
certain amount of money for each new subscriber they sent you.
Price is usually from $0.10 to $1 per subscriber.
We suggest you to do the most used, free co-registration with
reputable companies. Of course, in order to make partnerships
with those companies and email newsletters you have to have
great email newsletter, as well.
You can find one of the most used co-registration service at
http://www.coregcomplete.com. Using this service you will know
exactly how much subscribers you have sent to your partners and
how much subscribers you have received from your partners. So
you can track your co-registration campaign. You can find your
co-registration partners using their site
http://www.coregpartnerfinder.com. Also, you can use specialized
directories of companies interested in ad swaps like
http://www.linkpartners.com or using a direct approach to
webmasters that publish email newsletter with similar target
audience like yours.