Five Easy Ways to Promote Your Website
Advertising and promoting your website can be tough: it appears
that there are many different ways to accomplish this task, but
most of them take time or money with out guaranteed return. In
order to make things a bit easier I have compiled list of ten
really simple techniques to promote and advertise your
website.
1. Advertise in the general Media. To this point, you may have
already overlooked or discounted advertising in newspapers and
magazines as too expensive, especially because chances are your
target audience does not live in any specific geographic
location. This fact usually rules out radio, and television
advertising is probably even more likely to be outside of your
budget. What you might not have realized, is that you should
discontinue looking at the general media and start looking at
the specialist media for your niche or target. For example, if
you run a real estate leads website, you could advertise it in
property magazines, and even on 'lifestyle' cable channels that
broadcast programs about moving or home renovation.
2. Put your web address on everything. If your business has any
physical objects, whether it's a product, an ebook or just as sign in the front of your
office, make sure to show your web address every time. Even if
people do not remember the exact address, it lets them know that
your website exists.
3. Give Out Pamphlets. Just because you are a web based business
or use the web to promote your business, there is no rule
against using or distributing a bit of old-fashioned paper
promotion: distribute your pamphlets to as many areas as you
can. Chances are your website is targeted to a specific niche or
demographic rather than your local area, but the post office
will be very helpful when it comes to getting your pamphlets
where they need to go. Bulk mail is relatively cheap and easy to
use. Check out the post office for more information.
4. Go to lots of Events. If there's some kind of trade fair for
the industry your website is in, take the time and go to it.
While you are there, you can promote your website. Even if there
might not be very many people there, the individuals that are
there will be very influential in the market place, and can get
the buzz going about your site.
5. Write your web address on Business Cards. This should go
without saying, but once you have invested the time and trouble
to set up a website, do not forget to show it on your business
cards. If you're relying on them to get people to call you on
the phone, why not give them the option of reading more about
you on your website or even emailing you?
Although advertising and
promotion for web sites seems very mystical and magical these
are some very common sense approaches to making it easier. The
best advice is work at it. No one ever got noticed doing
nothing. If you are active and vocal about your web site you
will get visitors. It is just that simple.
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