Several Promotional Tips for your website

When the time has come to start sending hits to your website the first thing you will wish to do is submit it to the main directories like Yahoo, DMOZ, Zeal and the smaller niche directories which relate to your industry. You have a choice of submitting your site yourself manually or alternately using a paid submission resource instead. Once you are completed with the submissions you have the option of using PPC advertising such as Overture or perhaps the Google adwords program. If you are a home-based business venture you could be on a tight budget, however, so note that there are a number of other methods to drive traffic to your website which are either free or very low cost. The only drawback to this is that these methods will often take substantially more time than the paid ones but in my opinion are generally worth the extra effort, particularly if you are a home business which needs to do many tasks in -house anyway. First of all you can do a reciprical linking campaign. The prime sites to swap links with in this regard are similiar but non-competing, of course. As a general example, if your site is a home improvement site you may want to swap with a home insurance company but nowt with another home improvement business site. This type of linking builds web traffic while at the same time improving your site' link popularity, which will improve your search engine positioning considerably. After this campaign you may post to message boards or perhaps trade forums. These are good free resources that can send you traffic while you are waiting for your other efforts to pay off. These sources can improve your link popularity too. You may also post to Newsgroups (sometimes called Usenet) but be very careful not to cross-post to more than one newsgroups if you do decide to go this route or expect to be flamed. You can also submit to the free classified ad services such as the eclectic Craigslist.org. You may also choose to search for 'free classifieds' on a favorite search engines and submit to those too. You can post your site to blogs but only if you have something truly relevent and interesting to add. You will certainly want to write some article's as well concerning the subject of your website and post it to the article directories like ideamarketers.com, for example. There are numerous other free reprint article directories similiar to this one and some will even syndicate your article for you. You get to have your resource box at the bottom of your article and this can increase your click throughs. If you are writing about a topic you know a great deal about, you should be able to write an article fairly quickly. For this reason I also recommend joining a discussion list like Topica or Yahoo groups. You can post replies and new subjects as well as posting your website for additional traffic. The internet really is a 'guerrila marketers paradise', according to renowned author Jay Conrad Levinson.