Advertising that won't cost you a Dime...Oh, and it works too!
We all know that businesses must advertise to attract customers
and make sales. It's a basic trade principle that has been in
existence for centuries. The problem with a great many
advertising opportunities though is that they require money up
front from the advertiser. When there's no guarantee that the
advertising media chosen will produce the desired results, it
really is more a leap of faith than anything else!
Of course, there are alternative 'free advertising' avenues that
can be pursued. But again, these may not produce results, either
because they are ineffective (hence they are free) or because
they are saturated by ads from the other one million and one
businesses using the service. So, what is the solution?
The Shared Advertising Concept
The solution, as it turns out, is really quite simple! Find
companies with whom you can 'exchange' advertising.
A prime example of this shared advertising concept in action can
be found on the Internet. Companies that have a shared economic
interest - i.e. their products or services, although different,
appeal to the same target audience - arrange to place
advertising on each others web sites. By doing so, both
companies benefit from free advertising to a highly targeted
audience.
Finding companies who are interested in pursuing this idea is
pretty easy too. Joint venture search companies specialize in
bringing together businesses that want to work together like
this.
To kick-start the process all you need do is register your
interest with a joint venture facilitator, such as
www.jvbase.com and let them match your company up with other
parties who are interested in exchanging advertising space for
free. It's a solution that works and one that is guaranteed to
boost your sales inquiries too!