NEW to Pay-per-click advertising?
NEW TO PAY-PER-CLICK ADVERTISING (PPC) At the top (and/or sides)
of the major search engines such as Google, Yahoo, MSN, AOL,
AskJeeves, etc., you'll see something called "sponsored listings
or "sponsored results." Sponsored results provide a quick and
affordable way to move your website to the top of the major
search portals for as little as $0.15 per click. Pay-per-click
(also known as ppc search engine marketing, cost per click
listings, pay per placement, sponsored listings,
pay-per-performance, etc.) is a method in which you can choose
exactly what search terms you would like your website to be
found under.
The BIG drawcard with Pay-per-Click With PPC, or Cost-per-Click
, CPC, you only pay for the number of clicks you receive to your
website - that's the best part. As an advertiser your are only
charged for the number clicks you receive not the number of
impressions you receive - this form of advertising is Cost per
thousand impression advertising or CPM.
So, now you know you only pay for the clicks you receive, the
next best part is you can cap you daily or month spend so you
never spend over your budget. You can also adjust your spend
levels to co-inside with seasonality and specific offline
campaign timings and more...
Keyword Matching Keywords for the basis of all campaigns. Exact
match, partial phrase match, negative match and the like are
some of the matching tactics For example, if you sold
promotional products to do with Batman the movie but not the
movie itself, you can employ a range of matching techniques to
ensure you do not bid on terms which relate to the sale or
rental of the movie.
Campaign Targeting Whether it is Moscow, Russia or Sydney,
Australia or globally you are able understand you geographic and
language targeting needs. You are able to design multiple
Pay-per-Click campaigns for various product lines with new fresh
advertising copy all within the one account.
So, if you write different advertising copy for different target
markets or only sell to a specific geographical area, Search
Engine Pay-per-Click advertising maybe perfect medium for you...