Make a Great Flyer
Flyers are a good standby tool for marketing both online and
off. And there's no need to be a genius to create a great one,
either. Here are some basic guidelines to design your own
flyers.
1. MICROSOFT WORD - Begin with a basic software program like
Microsoft Word or Publisher. Open up the program, then look
under "File" then "New" to see if there are already existing
flyer wizards for documents or templates. If so, start there and
adjust one to suit your needs.
2. COLOR - First take a look at your project budget. Is there
room for full-color printing of hard copies to distribute? If
not, don't worry. Regular black ink on colored paper produces
nice looking, professional flyers. Coordinate the paper color
with a theme for the month, like green paper for St. Patrick's
Day or red or blue for the 4th of July.
3. TEXT / FONT - Don't have too many different fonts, text sizes
and styles in one document. Just choose a couple of
complimentary fonts and sizes. For ideas on which to use, start
a collection of flyers that are stuck on your door, around your
mailbox and placed on your car's windshield. Search your
favorite industry web sites for ideas, too, by looking at their
online documents for downloading. Print them out and check to
see what you link and don't like about them.
4. PULL TABS - Add pull tabs to the bottom, so that if the flyer
is placed on a bulletin board, passersby can pull off a tab and
take the info home with them. Check the Help menu for
directions. Basically you add a wide text box along the bottom
portion of the flyer. Then you insert one row of columns. Click
on the first column and write what you want to say - not much
fits here so take care! Maybe use your URL or website address
and phone number. The text will run horizontally like normal,
reading from left to right. So what you do is highlight it and
click on "Format" from the top menu, then "Text Direction" do
make it run vertical and fit in your tabs. Do the same for each
tab.
When you're finished, make print flyers for local distribution.
And turn the document into an Adobe .pdf file to distribute
online. Upload it and include links to it in your emails and
forum posts. Attach the pdf to emails when you know recipients
accept attachments and can take a look, too. Reach out online
and off with great looking flyers and grow your business one
step further!