Web Site Traffic Solution for Home Based Business
Advertising your services or products on the Internet is both
extremely effective and extremely competitive. There are several
ways to get home business web site traffic to your
website; Pay-Per-Click is one of the options you can choose
from, along with developing an SEO, or search engine
optimization campaign. Both pay-per-click and SEO are targeted
to get your website placed as close to the top of search engine
results as possible. One of the differences is that it takes
minutes to set up a pay-per-click campaign versus months for a
good SEO campaign.
Pay-Per-Click is a simple type of paid advertising that most
search engines, including some of the largest ones, now offer.
It requires a bid for a "per-click" basis, which translates to
your company paying the bid amount every time the search engine
directs a visitor to your site. There is the added bonus that
when a per-click site sends your web site traffic, your
site often appears in the results of other prevalent search
engines.
As with all marketing campaigns, there are advantages and
disadvantages. If you understand the process and monitor your
pay-per-click campaign frequently,you can get home business
web site traffic to your home based business website. One
of the greatest advantages is that you never have to tweak your
web pages to change your position in search engine results, as
you must do in a typical SEO campaign. What you do have to do in
a pay-per-click campaign is pay a fee.
Another advantage is the simplicity of the pay-per-click
process. You just bid and you're up and running. It doesn't
demand any specific technical knowledge, though the more you
know about search engines and keywords, the easier - and more
effective - the process will be.
The downside is that pay-per-click is essentially a bidding war.
A higher bid than yours will lower your position on search
engine results. This means that you will have to raise your bid
to to get home business web site traffic - which can
obviously become quite expensive, especially if you are bidding
on a popular keyword.