GREAT SALES LEADS: ARE THEY AN ENDANGERED SPECIES?

Whenever the subject of leads is brought up these days most lead buyers will talk about how bad the leads are getting, how hard they are to find, and how expensive that they are to buy. In addition to these challenges, the companies that have traditionally supplied leads are dropping like flies. This is because the methods used to generate leads are disappearing fast. This includes email marketing, telemarketing, and fax broadcasts. The ultimate sales lead has the following characteristics: * The prospect is ready to buy right now * The prospects IS the decision maker * The prospect has the money to buy now * The prospect has already seen your offer and has made the decision to buy from you * The prospect is not being talked to by a large number of your competitors Does this sound like the perfect lead? Of course it does. Is there some magical potion to produce such a lead? More importantly, is that potion available to me? Actually there is a magic potion, but it only works if you have the right ingredients. What is this magic potion? Search engine marketing, otherwise known as paid search advertising coupled with a carefully designed lead generation site. Consider some facts, Google is considered by many to be the major player involved in the search engine field. Google Adwords