What Are Promotional Products
Promotional products - usually imprinted with a company's name,
logo or message - include useful or decorative articles of
merchandise that are utilized in marketing and communication
programs. Items used to promote a product, service or company
program, including advertising specialties, premiums,
incentives, business gifts, awards, prizes, commemoratives and
other imprinted or decorated items.
1. Imprinted products that are distributed free are called
advertising specialties. 2. Imprinted items given as an
incentive for a specific action are known as premiums. 3.
Business gifts, awards and commemoratives are also considered
promotional products. B: The value of Promotional Products is in
their ability to carry a message to a well-defined audience.
Because the products are useful to and appreciated by the
recipients, they are retained and used. Advantages of Using
Promotional Products. . Flexible . Tangible and long-lasting .
Impact easily measured . Higher perceived value . Complements
targeted marketing . Complements other advertising media
Promotional Products foster customer goodwill toward a company
and its salespeople. Visit http://www.garrettspecialties.com for
more information.