Business card design tips
A business card is often the single most important item you have
to attract a new client or business partner. Getting a small
piece of cardboard to represent you and your company philosophy
is often challenging - learn how to do it in this article:
Often, your business card is the only item left with a potential
client or business partner. After a conference, meeting or
display of your products, you are likely to meet dozens of
people and leave your business card with them. It is essential
that the business card design is complex and complete. This
means that your logo, name, title and address (including contact
details such as phone, fax, e-mail and web site) should all be
present. When you are having your business card designed, aim
for an image and a "feel" that best represents you and your
company. Do not go for a flashy business card design if you are
working in the financial field as this might give a feeling of
sloppiness and insecurity to your clients.
Adapt the business card design to your clients
It is not important that you like your business card - but it is
very important that your business partners and clients like it.
Of course, you should always aim to get a business card design
that you become attached to, a fact that will give you even more
confidence. One useful trick is to print out a few dozen
business cards and give them out to potential prospects and
conduct an "on the spot" interview about them. Gather their
opinions and make any necessary changes to improve your business
card design.
Business card printing
If a professional graphic design company created your business
card, you can rest assured that they also followed all the
necessary guidelines to make the business card printing process
a good one. This means that the business card designer saved the
files in a format suitable for print (such as a TIF or EPS) and
left a bleed area sometimes required by printers. Many
advertising and creation agencies also offer business card
printing, either with their own printers or by using a dedicated
printer's services to do it. Quite often, a graphic design
company will offer you a package for your card: both the design
and the business card printing.
Costs of business card printing
Because there are many design and print packages and a variety
of prices for business card printing, we will not stop to
analyze actual costs. However, the general rules are as follows: