U.K. and Ireland Media Sellers Use MyAdBase to Find Global
Buyers of Advertising Space
LONDON, U.K. - Finding the best and most cost-effective method
of advertising in the U.K. and Ireland is now easier thanks to
MyAdBase.com, a great resource to both buyers and sellers.
Sellers of all forms of media advertising can be thoroughly
researched to enable buyers to select the marketing method best
suited to their product or service. Buyers can evaluate market
demographics, reach, and costs quickly and easily online at www.MyAdBase.com.
MyAdBase.com provides a simple way to search for and evaluate
the offers from sellers of advertising in magazines, newspapers,
online and new media, television, radio, and outdoor media.
Without this service it is difficult and time-consuming to
evaluateadvertising methods, but now marketing managers and
advertising buyers can find everything in one place.
MyAdBase.com does not charge sellers for adding their media
listings, and buyers can also search with no cost.
Visitors to Ad-Tech 2005 in London were shown a demonstration of
how MyAdBase.com is bringing buyers and sellers of advertising
space together to trade online.
"The system is aimed at media sellers who are based in the UK
and Ireland, and it targets buyers of advertising space from
around the world. Media sellers create their own media listings
to include images, descriptive text, and full media pack
information. They can then add items for sale across any media,
and sell space directly from the Myadbase platform," explained
Andrew Long, co-founder of MyAdBase.com.
The fixed-price automated advertising sales system already has
more than 450 media listings on the site, and more are being
added each day.
"The introduction of the internet has given media sellers the
opportunity to reach a huge, global buying audience. Media
sellers usually have advertising space for sale, and we give
them the platform to reach a massive audience of buyers who want
to trade online," said Long.
The company also expects to launch a sealed bid and standard
auction system within the next few weeks, as well as introducing
community type services like forums and dedicated news feeds.
The good news is that MyAdBase.com does not charge for listings,
PR items, directory services, and even banner advertising.
To register as a buyer, seller, or supplier just go to www.MyAdBase.com.
The company behind MyAdBase.com, Admedia Solutions Ltd. plans to
introduce MyadbaseUSA.com in the winter of 2005, which will be
aimed at media sellers who are based in the United States.