PPC Advertising
PPC By George Lamberis
What is pay per click? Pay Per Click (PPC) advertising is a way
of advertising through search engines. An advertiser pays for
each click that sends a visitor to the advertiser's web page.
The PPC search engine offers top positions among the sponsored
search engine listings for the particular keywords or phrases
you choose. The idea behind PPC bidding is such that you buy/bid
on keywords that are relevant to your product or service. The
highest bidder gets placed at the top of the sponsored search
results, the second highest bidder gets the next listing and so
on. Every time someone clicks through to your website, you pay
the amount that you bid on that particular keyword.
How it can increase traffic, leads, and sales? -Pre-Qualified
Traffic Bidding on keywords that pertain to your product or
service, actually pre-qualifies the people that visit your
website. You determine how much you are willing to pay/bid for
each click and you only pay when someone clicks through to and
visits your website. This suggests that PPC search engines can
cheaply lead qualified visitors to your website. -Instant
Exposure, Immediate Profits Generally, it takes search engines
weeks and sometimes months to put up your website. If it is
difficult to get to your website via search engines or if you
would like to get the fastest results from the search engines,
then PPC is the most efficient and cost-effective option. Most
PPC search engines will have your website live within a couple
of hours, which means that the your site traffic and sales
increase immediately. -Consistent Top Listings PPC is the
classic method of getting your website at top of sponsored
search results for free. All you have to do is choose keywords
that are related to your website and place them within your web
pages.
As easy as this sounds, for an average webmaster this is usually
a quite daunting and arduous task without any guarantee on the
success. It takes a watchful eye and quite a bit of maintenance.
PPC with Cherryone Web Design http://www.cherryoneweb.com
enables you to focus on operating your core business while we
manage and optimize your online advertising campaign. We have
the ability to monitor and maintain your advertisements' stats
24 hours a day, to ensure its effectiveness and cost efficiency.
George Lamberi, COO Cherryone Web Design, www.cherryoneweb.com