Want A Great Way to Stand Out and Not Blow the Budget!
With the world changing hourly instead of daily or monthly and
peoples attention spans becoming miniscule in this MTV world,
how do I keep people's attention. You could advetise on
televison, radio, billboards, direct marketing, plane
advertising, or you could flood your market with flyers and
brochures. If this sounds like your regular advertising venue,
perhaps your not thrilled with your return on your investment.
Large public companies have marketing budgets in the thousands
and millions of dollars. Why do they spend so much on
advertising. They do this because advertising is not a luxury
but a necessity in todays business climate. Failure to do this
increases your chance of insolvency. Not all of us even though
we wish to do it, can afford too. It's similar to the chicken
and egg dilemma. Which comes first. If I don't market my company
I won't get clients, and if I don't have clients how do I get
money to market my company.
I'll let you in on way way you can market yourself without
blowing the budget. Every one today uses a laser or inkjet
printer for their letters and invoices. Most companies choose a
standard letterhead to print on. They put their logo on the top
and have their co-ordinates either on the top or bottom of the
page. Next time it's time to reprint, do this. On the back of
your letterhead print a big prominent solid color with your logo
inbedded all over the page. Second pick a silk or matt stock to
print on instead of an uncoated stock. I'll let you in on a
secret. No one uses the backs of their letterheads. No one but
the smart people like you. You have the perfect forum to
advertise. Either your customer or prospect is getting an
invoice or letter from you. This typically comes in a standard #
10 envelope. If you fold the invoice with the solid side showing
you create a great impact. When your customers has a pile of
invoices yours is sure to stick out. When your prospect gets an
offer from your company, it's sure to stick out. This is half
the battle. This trick should get you noticed. Now it's your
turn to impress the customer/prospect with your company. If you
plan to use this trick, do it right. You get one chance to make
a good impression. Use quality papers, use quality printers and
use a quality graphic artist for your project. Invest in your
company wisely and it will surely pay off.
If you liked this tip and want to learn more ways to do more
with less, give me a call at 514-337-2238 or visit my web site
at http://www.solutionsink4u.com. I've been in this business for
over 20 years, and experince really does make a difference.
Steven Schneidman Solutions Ink www.solutionsink4u.com
steve@solutionsink4u.com