3 Places You Need To Advertise For Maximum Results
Advertise in School Papers, Programs, and Church Bulletins
For maximum impact, you not only want your marketing to
publicize your product or service, you also want it to build
your good name in the community.
One inexpensive way you can do this is to support school and
church publications. Many papers, programs, and bulletins accept
a limited amount of advertising.
Marsha lived in a small town where big newspaper advertising was
unavailable. Instead, she turned to her high school newspaper
and to the bulletins of several local churches. She found that
these publications were happy to let her run tasteful display
ads for a fraction of what a major newspaper would charge.
These ads are almost always low-cost and can sometimes be
written off as a non-profit donation. Not only will you be
helping to fund an organization or activity important to many
members of your community, you will be seen as an important
member of the cultural fabric.
TV stations and newspapers spend considerable money and time
supporting community activities. There's a good reason for it.
It allows them to be seen by business leaders and consumers as
indispensable community institutions.
Your business, no matter how small, can get the same benefit by
following their example (even if on a smaller level).
Look for opportunities to support and advertise in non-profit,
community publications.